A competitor cuts gas — you find out hours late.
→ Recommends your price move in minutes, with the math.
+1.2% fuel margin
BUILT FOR C-STORE & GAS OPERATORS
Opti is the Brain for your store and your pumps.
Fuel pricing+Shelf pricing+Reorders+Staffing — decided every morning, and the moment a competitor moves.
Today's gas price. Today's shelf prices. This week's orders across every vendor. Before your morning coffee.
A case cost goes up, your shelf tag doesn't — margin walks.
→ Reads the invoice and prints the new shelf price same day.
+1.6% in-store margin
A top-seller runs out and you don't notice till it's gone.
→ Flags reorders before you run short.
−18% lost sales
Coverage doesn't match the pump-and-counter rush.
→ Builds next week's schedule to the demand.
−8% labor
6:00 AM · Today's planOPTI
TRIPLESTOP — FRISCO @ 75
Fuel−$0.02
Regular $2.879
competitor cut to $2.879 at 7:14
Shelf+$140/wk
Red Bull 12oz → $3.49
delivery invoice cost +5.3%
Ordersweekly
47 lines · 4 vendors
ready to email
Approve today's plan
~$8,200 / month for a typical $230K/month site.
Up and running in one day.
HOW IT WORKS
The decisions Opti makes for you.
On a schedule when the day starts. And the moment something changes — a competitor cuts, the radar shifts, a top-seller runs low.
- 6:00 AM
Fuel card prints — Regular −$0.02 to match a competitor.
→ +$310/day
- 7:14 AM
Competitor cuts again; counter-move recommended in 4 min.
→ margin held
- 8:45 AM
Photo the delivery invoice — 47 lines read, shelf prices updated.
→ +$140/wk
- 9:30 AM
Week's vendor orders ready, one tab per vendor, email-ready.
→ no stockouts
- 2:00 PM
Top-seller cover drops to 2.3 days; reorder triggered for tomorrow's truck.
→ in stock
The decision
What to charge for fuel
What Opti reads
- ·your costs
- ·competitor prices
- ·volume
What you get
Fuel price card, each change, with the dollar math.
The decision
What to charge on the shelf
What Opti reads
- ·delivery invoices (photo/PDF/EDI)
- ·current tags
What you get
Shelf-price card per cost change, same day.
The decision
What to reorder
What Opti reads
- ·sales vs. on-hand
- ·supplier terms
What you get
Per-vendor order list, weekly.
The decision
Who to schedule
What Opti reads
- ·pump + counter demand by hour
What you get
Weekly schedule, Sunday night.
You stay in control. Everything starts as a suggestion you approve. Turn on auto-pilot only when you trust the math.
Reorder list and schedule can auto-publish from day one; pricing stays recommend-only until you flip it. Tax / alcohol / lottery / age limits are hard rules Opti can't break.
UP AND RUNNING IN ONE DAY
Running tomorrow, not in a month.
1
Send 90 days of fuel + in-store sales, your SKU list, vendor terms, competitor sheet.
→
2
We read it — even photos of paper invoices and McLane / Reyes EDI.
→
3
Your first daily plan lands at 5 AM.
Day 1.
+1.2%
fuel margin
−18%
stockout loss
−8%
labor
- First 2 months$100/mo50% off for 2 months
$200 regular - Then$200/moper location · 6-month commitment.
Seats3 included per location· role-based permissions · $10/extra seat / mo
6-month commitment · first 2 months 50% off. 3 seats per location, role-based permissions. Extra seats $10 each. No setup fees. Pricing stays recommend-only by default — you keep control of the biggest lever in your business.
Pick your starting line.
Sandbox uses sample c-store data. No card, no commitment.